Who is behind First Rock Consulting?

Mitchell is the founder and Managing Director of First Rock Consulting, Australia’s leading and most recognised independent Business Consultancy, IT Advisory and Media organisation. The business was specifically shaped and fashioned around supporting and servicing all the elements that interact and grow out of the office printing and document imaging industry in Australia.


Our aim and intent is to assist, audit and educate as well as provide strategic direction to senior level executives regarding both the physical elements of printing as well as managing the interaction and processes of digital documents, content and management.

In our unique independent consulting position, we work with both the end corporate and government customer, as well as all the actors that are engaging and operating within and around the office printing and document imaging industry.

Mitchell’s extensive twenty-five (25) years of market and industry experience & senior executive roles within the wider ICT community includes working with a number of leading OEM brand names such as; Oce, Kodak, Fuji Xerox and Canon.

In addition to this Mitchell has been fortunate to have both strategic and operational experience in working and establishing both public and private IT Managed Services firms in Australia.


This rounded knowledge has provided Mitchell with a robust business and technical insight as well as the very valuable practical experience required in managing a changing technology driven environment. This practical framework is supported and grounded in academia through Mitchell’s multiple tertiary education in business, including a Master of Business Administration (MBA) from the University of Technology in Sydney Australia.

Mitchell continues to have a huge passion and commitment in supporting, growing and providing leadership direction to the office printing and document imaging industry not only in Australia, but also globally. His commitment is most notably in his work within the Managed Print Services Association (MPSA), as part of their global education committee.


In addition Mitchell is a media journalist, active industry blogger and a key note speaker at numerous global managed print services conferences around the world. At the same time, First Rock Consulting was also selected in 2011 as the Preferred Consulting Partner of the Photizo Group for the Australian and New Zealand region.

Mitchell in his spare time is an author and in 2014 he will look to publish the first ever book written from an insiders’ view covering the current challenges and future direction of the office printing and document imaging industry in Australia.

Mitchell Filby

Managing Director,
First Rock Consulting

What our clients have to say

I have employed Mitchell and First Rock Consulting several times during my time at CSC and always found him to be extremely competent and knowledgeable. Mitchell is one of those rare consultants who are adept at theory, yet also bring a hands-on perspective. In this way Mitchell has consistently delivered value for money.
Peter Strohkorb
Solutions Business Development Executive